In the details, 'Elf' is about so much more than spreading Christmas cheer

I laid down some thoughts on the modern Christmas classic "Elf" for the New York Business Journal. Go read it.

On the surface, the 2003 Will Ferrell vehicle “Elf” is about the triumph of sincerity over cynicism and jadedness. But, barely masked by the bright colors and vibrant scenes in Midtown Manhattan, the movie also depicts a secondary, unacknowledged, story, one in which the modern American economy comes in for some pointed criticism.