Pairing stock images and incendiary statements at random and slapping them on the cover did not, in the end, turn out to be a business-saving publishing model.
Juli Weiner, for Vanity Fair, with the snarkiest take on the “Newsweek is going fully digital” story. Trying my best to not be snarky…
It’s the right decision — sort of. It’s the easy way out. If they wanted to save the paper product, the best decision would be to either completely reinvent the publication, because Time is going to kick your ass if you stay the way you’ve been, either by finding uncovered ground somewhere between The New Yorker, The Atlantic, and Time, or by going the other direction into full-tabloid mode (but about real news!).
For instance, what if Newsweek remade itself as a political and current events publication with an OK! magazine design sensibility and OK! magazine-ish (very important, that “ish”) editorial attitude? Embrace the #muslimrage #isyourbabyracist ethos.
And they might do that, anyway, because The Daily Beast is really “just another” news and opinion source at the moment.
No comments:
Post a Comment