Good morning! Isn’t Hulu awesome? Too bad it’s a great product, otherwise it might actually have survived. Wait… what?
Despite all that brain-sprayingly awesome news, the lords of television are having second thoughts about this whole disruption thing. The loudly noted woes of the entertainment industry aside, TV still generates more than $70 billion in advertising revenue annually. Cable companies still pay content providers like Disney (ABC’s parent) and News Corp. (Fox’s parent) tens of billions of dollars in licensing and subscription fees. Hulu’s revenues are but a speck by comparison; but its audience, which now totals around 25 million unique visitors a month, according to comScore, is threatening.
(See also: Slate made this point, too.)
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